Our Ethos


Up to 14 million tonnes of plastic is making its way into our oceans each year, that’s a truck load every minute. At Stay Wild Swim we are committed to not only fighting the problem but contributing to the solution. We use sustainable practices to produce beautiful premium swimwear from regenerated ocean plastic, without compromising on style or substance.


The Fabric

We are proudly using ECONYL® regenerated nylon, helping to turn threat into thread. ECONYL® fibre is created from unwanted waste from oceans and landfill around the world such as fishing nets, fabric scraps and industrial plastics. Using a radical regeneration process the nylon is brought back to its original purity and can be used to produce new product. Our ECONYL® yarn is sourced from Italy, where it is evaluated as a high quality, durable and sustainable techno-fibre.  

Our Factory

We use small local businesses as much as possible, including our factory. Our pieces are designed and created in London.. Using a factory in London allows us to be involved in the whole production process, form relationships with the individuals making our pieces and ensure the most ethical high quality items are produced.

Packaging & Distribution

It is important to us that every element of Stay Wild Swim is as sustainable as possible; which is why our tags and packaging are recycled and recyclable in nature and our shipping is 100% carbon neutral.


Our Ethos

Our swimwear is beautiful, high quality and made to last. We encourage our customers to buy less but buy better. Instead of shopping for new swimwear every holiday, invest in one of our pieces and use it for years. Click here for our full care guide.



As we are making swimwear from recycled plastic, it has to capability the release tiny micro-fibres into the water system when it is washed. To combat this issue we stock the GuppyFriend bag. Simply wash any synthetic fabrics in the bag, capture the micro-plastics and empty them into your bin to stop them entering the water system.


Celebrating Sustainability

This isn’t just about us, it’s about a growing movement of businesses who use responsible practices. We want to celebrate other brands who are taking positive steps to support our planet. Which is exactly why we have created the Forces of Nature directory; a hub of recommendations for the best eco-friendly brands from hotels through to homewares, and everything in between.


The Goal

Alongside Econyl, we are working towards a circular production system with our brand. The end goal is to be able to take back your used and loved Stay Wild swimwear and recycle it into beautiful new pieces. The technology is in development and we will let you know when this vision becomes a reality.