Not Another Black Friday Sale
Last year we saw fast fashion brands sell their garments for as little as 99p in their Black Friday sale. Not only does this promote over consumption, excessive packaging and shipping waste, but when the price of these garments are excessively low, it brings about the question on what the human cost is of making this piece and whether it comes from a supply chain of exploitation.
As a small business we know that this day is an opportunity to make sales, however as a sustainable brand, we feel it is of greater importance to use our voice and platform to promote conscious consumption
So this weekend we're taking a stance against Black Friday and we won't be running a discount code. Instead, we will be raising our prices by the exact amount that major fast fashion brands had their garments discounted to - 99p! This additional cost will be donated to Sea Shepherd charity, and for every piece sold this weekend, we at Stay Wild will also match the donations.
Sea Shepherd is an international non-profit, marine wildlife conservation organisation whose mission is to end the destruction of habitat and wildlife in the world’s oceans in order to conserve and protect ecosystems and species.
In addition to this, we will also be continuing with our regular monthly donations to both Surfers Against Sewage and Black Lives Matter. And if you are wishing to get involved more and donate to any of these charities, please check out their pages and donation links below: